I noticed recently that many of my clients had a hard time wrapping their brains around the idea of social media services and how they could leverage them for their benefit.  So, to help them (and myself by not having to create redundant content) I wrote this document, Leveraging Online Social Media for Marketing Purposes.

There are lots of boutique options that I didn’t cover, but perhaps will in future posts!

In the course of creating the document, I did a quick search for other similar resources, and other than the ever-wonderful Wikipedia, I didn’t find much easily digestible information that wasn’t associated with someone trying to sell a seminar, a book, or their services.  Many times, this meant they either explained what something meant, but not how to use it successfully, or, they explained how to use something, but not what it meant.  I felt the interwebs needed a resource that tried to do both.

Feedback is encouraged – feel free to leave comments.

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4. Finding your online identity.