Recently I wrote about creating custom Twitter backgrounds to extend your brand, but what about Facebook?

In the magical triad of social media marketing (your blog, Twitter and Facebook profiles), you want to make sure your brand appears in each place – not just in your tone and message, but also in the way it looks. With so much competition for people’s attention, brand synchronicity certainly helps you stick in people’s minds.

You can customize your Facebook page to include any number of tabs, with whatever content you like, but when you stick to one or two beyond the standard “Wall” and “Info” tabs – you’re keeping your message clear and concise. Click to check out some best practices for creating custom Facebook pages…

User Experience comprises many aspects of a website, including the navigation, the content, the design, and the staying power.  While there are some blanket rules for web usability (from Wikipedia)…

1. Present information to your users in a clear and concise way.
2. Remove any ambiguity regarding the consequences of an action e.g. clicking on delete/remove/purchase.
3. Organize your content so that it’s obvious how to use the site.

…there are also specific usability & user experience guidelines for each web niche, including author and book websites.  Having designed many author and book websites, and tracked analytics to determine design success, here are some guidelines I’ve come up with that help create a great user experience for author and book website:  Read on to learn about usability and user experience tips for author and book websites…