Recently I wrote about the importance of delegating when it comes to running your business & maintaining your sanity.  Among the tasks that may be delegated is the generation of blog posts, Tweets and Facebook content.  While there is nothing quite like your authentic voice, and you probably should add your own personal touch from time-to-time, it is possible for someone else to easily add some targeted content to your social media outlets with great success.

By establishing the keywords that bring the most relevant information and people to your attention, someone else can take the reigns when it comes to posting news that position you as an expert, making fruitful connections, and bring your product or service to the attention of those who may need it.  With just a couple of hours a week, someone can handle your social media, and also track its effectiveness through analytics to be sure that future efforts have a greater chance of success.

Not only will your social media impact increase because someone will be dedicated to it, but you’ll maintain a single voice with the added benefit of collaboration.  Collaborating with a social media expert will bring new content not only to the attention of your audience, but to you as well.   They can track mentions of your business, and promote your triumphs!

Finding someone to work with is as simple as finding someone who is willing to understand your business and how you see it evolving… it might be someone you employ already.   If you find someone who is comfortable and familiar with social media, you’ll achieve traction more quickly — but anyone who is passionate about what you do will be a great help.

You’ve probably seen Twitter profiles from users who have a custom Twitter background. A custom Twitter background is a background image that has some information about them, maybe a photo, information about their website, etc…

Realizing that their brand can be extended not only through the content they author, but also through the way their profile looks on services like Twitter, they had custom background images created:

• http://twitter.com/SPOONFoundation
• http://twitter.com/taxresolution
• http://twitter.com/sweetbeemagic
• http://twitter.com/cooltweets
• http://twitter.com/ijustine

This is a relatively small investment for brand synergy, and helps people already familiar with your brand know they’ve found the right person on Twitter to follow. Remember that people aren’t usually reading your Twitter feed on your Profile page, they’re reading it on their Twitter Home page, or another Twitter application (like Tweetie). So, we’re really just talking about first impressions – like when someone clicks through a reference to you in another tweet, or clicks through to your Twitter profile page from a website – people will make the decision about whether to follow your feed very quickly. Their decisions will be based on whether the content looks interesting/valuable – don’t forget that part of that perception is based on the way your profile looks!

Read on to learn more about some best practices…

I’m sure you’ve seen all those people on Twitter who tweet their blog posts, and you’ve probably also seen blogs where they either link to their Twitter account, or show their tweets right there on the page.  How do they do it? How *do* you connect your blog and Twitter?

» Read on to discover how to automatically add your blog posts to Twitter…