I recently wrote about how podcasts are a great avenue for publicity, especially when it comes to getting information about your product, service or book out there.

In a multi-pronged approach to publicity, podcasting helps you tap into a new market and drive traffic back to your main offering. They bolster your credibility and help put a voice to your message.

You can approach veteran podcasters about being a guest on their show, or you can create your own! You don’t need to spend a fortune on equipment to create one, but there are a few things to know that’ll help you get off on the right foot.

For more information about why podcasting may be a good addition to your marketing plan, read this great list from Nicki Gauthier of Web Marketing Therapy & “The Benefits of Podcasting” from Social Media Trader.

I asked vocal talent and audio production expert Perry Norton about the important things to consider when getting started in podcasting.

» Read on to discover Perry’s advice…