This week in the Client Spotlight is Bill Trimble, author of Screw It! I’ll Be My Own Contractor. Bill provides expert experience-based advice to the home owner who wants to tackle large home improvements themself. Bill’s website highlights his current book, but is built to be able to highlight future projects moving forward.

What do you wish you’d known about creating an online presence before you started?

Honestly – that it was relatively simple. I anticipated much more time and effort than it actually took to get up and running.

What’s the most important thing you learned about online marketing along the way?

I have discovered that having an on-line presence means very little until you can create traffic to your site. There are hundreds of millions of people on the internet every day, but they have to know how to find you.

What’s the best advice you have for someone just getting started now?

Have a concept in mind before you go to a professional. Think about what you want the home page to look like and what you want to say there. How many pages or tabs are essential? What are the color schemes you want to use? Keep it simple, you can add on after you’re live and see what kind of feedback you get. Then give it to Kate. She will have you on the internet before you can say Kate McMillan. I’ve received many positive comments on my website, so I am really proud of it.

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1. Client Spotlight: Linda Allan, author of I Quit!
2. Client Spotlight: Laurie Richter, author of Put Me In, Coach!
3. Client Spotlight: Diana Raab, author of Regina’s Closet
4. Client Spotlight: Book Shepherd & Marketing Specialist
5. Client Spotlight: Ann Levine, Law School Expert